Getting Right From the Start - Tags & Design

By Rif Chia
I have met so many business owners whom are concerned over the performance of their website, only after a few years of operation online. It is a must to spread the message and educate the business world on getting right on your website framework. You can never imagine how much potential profits it can bring to the business. Remember what i am going to say will help your business website in search engine ranking which will improve your traffic.

Title Tag

I have said and wrote a number of articles on getting the right title and placing it just after the HEAD tag. The first line a spider read would be the TITLE tag and it carries significant SEO value because it tells the spider roughly what kind of content that webpage carries. Title tag is also displayed in search engine result on top of the description and it tells a searcher what he/she will be expecting from the website. Put your important keyword in your title, a good example would be Confectionery Packaging | Global Distributor for a packaging company.

Meta Description Tag

This is the description of your website shown in the search engine result. Write this description carefully with relevant keywords. Spiders see this as a reference to the content that webpage contains.

Keywords Density

Getting the correct keywords density ( around 3% - 3.25% ) is common. Keywords are important words that you believed a searcher may type and find you via the search engine. Identify the correct ones and you are on your way to the top of the SEPRS.

Nested Tables

I am not saying having nested tables are not good. Spiders simply do not like nested tables and to prevent them from further indexing a webpage, we try to reduce the use of nested tables. Replacing them with CSS would be good. Even my website is currently using a bit of nested tables and i am in the process of changing them with CSS scripting.

TITLE tag in a href

Many do not make use of this tag in their links. Having them is good and it tells the spiders what kind of link they might expect. It carries SEO value by further securing the correct keyword.

a href=http://www.ezbusinessneeds.com title=Search Marketing and SEO Web Design

ALT tag in img

Alt tag is commonly used to show text in case the image is unable to load in browsers. Spiders do not view image, they aren't human. So by providing spiders with ALTERNATIVE text will increase your target keyword density. This tag is normally used for blind personnel.

Well this shall end the TAGS for SEO Web Design. The next thing you need to know would be the scripting method that affects search engine indexing. I will write the article another day, see you around.

Rif Chia is the Founder & Private SEO Consultant of EzBusinessNeeds.com with more than 5 years experiences
SEO Web Design
http://www.ezbusinessneeds.com - Singapore SEO

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