How to Design Your Ecommerce Website - An Important Tip!

By Dale James

How to design an ecommerce website can be an enjoyable task and you can have great success if you follow certain tips. An important tip is to use the 'don't make your customer think' test.

The less your visitors have to think the easier and stress free their shopping experience will be.

In a nutshell the above test addresses usability features and how to design an ecommerce website that doesn't leave your visitor confused and frustrated.

... And a confused or frustrated customer usually results in a lost customer!

Here are some points to consider to when creating your ecommerce website...


make sure the search bar is at the top and clear for your visitor to see. That way they can drill down and find what they are looking for quickly and easily. If your customer has to search for the search bar they'll more than likely get frustrated and leave! The easier you make it the more success you're likely to have.


the navigation bar should be prominent on your website like the search bar. Less important issues should not overpower the navigation bar or you could lose your customers. Visitors should be able to spot it immediately and a well organised navigation system should be easy to scan.


your site should be have a clean professional look and feel that is free from clutter. If there's too much going on at once your customer may feel overwhelmed so make sure you make use of white space on your ecommerce website.


Load time is also a usability feature to consider. Visitors won't wait long on your site if page load times are too slow.

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